Focused e-commerce services
E-commerce optimization services built around evidence.
From finding conversion opportunities to improving experiments and fixing analytics gaps, CROLANE helps e-commerce teams make better-informed website decisions.
Service 01
CRO Audit & Conversion Optimization
Investigate the customer journey to understand how people move through your store and where practical improvements may make the experience clearer, easier, or more reassuring. Findings are prioritized around relevance and feasibility—not a promised conversion lift.
Useful when: you want a structured view of your storefront, a fresh perspective on the shopping journey, or a prioritized set of opportunities to consider.
What we investigate
- Website and e-commerce funnel review.
- Homepage, collection, and product-page experience.
- Mobile usability and content hierarchy.
- Cart and checkout journey, where accessible.
- Customer confidence, usability, and possible friction.
- Opportunity prioritization and test hypotheses where suitable.
Practical deliverables
- Clear CRO audit findings.
- Prioritized recommendations with rationale.
- A hypothesis backlog for relevant opportunities.
- Suggested measurement plan.
- Practical next steps for your team.
Service 02
A/B Testing & Experimentation
Structured experiments can help validate ideas when a business has a meaningful hypothesis, reliable measurement, and enough suitable traffic. CROLANE helps plan and interpret that work so each test has a clear question and useful learning objective.
Worth noting: A/B testing is not right for every change or every store. With limited traffic, qualitative research, usability fixes, or straightforward corrections may be more useful until enough evidence is available.
Experiment support
- Research-backed hypotheses and test rationale.
- Experiment planning and variant requirements.
- Primary and guardrail metric selection.
- Implementation requirements and quality assurance.
- Monitoring while the test is in scope.
- Result interpretation and documentation of learnings.
Practical deliverables
- Experiment brief and hypothesis.
- Metric and measurement plan.
- Variant and QA checklist.
- Result summary with limitations noted.
- Documented learning and next-step options.
If customers can find key delivery details earlier, they may have fewer unanswered questions before choosing a product.
Service 03
GA4, Google Tag Manager & Analytics Implementation
Reliable e-commerce analytics makes customer behaviour and store performance easier to interpret. CROLANE reviews or implements a considered GA4 and Google Tag Manager setup, then validates whether the intended events are configured and firing as expected.
Useful when: you are setting up measurement, reviewing an existing configuration, or investigating duplicate, missing, or unclear e-commerce events. A proposed setup is distinct from an implementation that has been completed and tested.
Implementation scope
- GA4 setup and measurement review.
- Google Tag Manager configuration and implementation.
- E-commerce event and data layer assessment where needed.
- Relevant events such as view_item, add_to_cart, begin_checkout, and purchase.
- Tag, trigger, and variable configuration.
- Event debugging, duplicate or missing event investigation.
Practical deliverables
- Documented measurement recommendations.
- Configured events within the agreed scope.
- Event validation and QA notes.
- Documentation of tags and trigger logic.
- Clear outstanding items or implementation dependencies.
Service 04
Conversion Tracking & Behaviour Analytics
Understand how people move through your store and whether your tools are capturing information that helps answer real business questions. This service connects conversion event auditing, funnel tracking, analytics review, and suitable behavioural tools into a clearer measurement picture.
Useful when: conversion events or funnels are unclear, your reporting needs review, or you want to add behavioural evidence to support a usability investigation.
Review and support
- Conversion event and funnel tracking review.
- GA4 reporting and exploration support.
- Google Tag Manager debugging and quality checks.
- Hotjar setup or implementation support, where suitable.
- Heatmap and session-recording configuration, where appropriate.
- Behavioural insight interpretation and recommendations.
Practical deliverables
- Tracking quality findings and recommendations.
- Event and funnel gap review.
- Tool setup and QA notes within agreed scope.
- Behavioural observation summary with context.
- Measurement improvements to consider next.
Behaviour tools offer useful evidence, but do not automatically reveal every user motivation or establish causation. Privacy, consent, and appropriate handling of user data should always be considered.
Review My TrackingChoose a useful next step
Not sure which service fits your store?
Tell us what you are trying to understand or improve. We can start with the question before deciding on the work.